Emerge Digital uses content and brand strategy, social media, content marketing and influencer marketing to help women-owned businesses scale.

A key component of Emerge Digital's brand identity is the visual representation of its products and services through eye-catching designs and products. The intricate yet elegant design embodies the complexity of technology, while emphasising the elegance and simplicity of the solutions the brand offers.

Design process

Designing the brand identity for Emerge Digital was a detailed and collaborative process during which we – the founders and I developed the brand's name, strategy, and identity design. The name 'Emerge' is synonymous to ‘arise’ and ‘come up’ which is exactly what this brand is all about—helping brands scale through digital marketing. I used the ladder symbol as the "E" in Emerge to reiterate the brand's name and what it symbolises.

The brand's innovative energy is reflected in the typeface — Avenir, which is bold and contemporary. The color scheme represents the funk and out-of-the-box creativity that Emerge offers.

I designed a visually and professional presentation design tailored for pitching to potential shareholders, ensuring every asset aligns with the brand identity.