LIMS
LIMS
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Ladies in Marketing and Sales (LIMS) is a professional community created to support, empower, and connect women in the marketing and sales fields. The goal of this project was to design a brand identity that resonates with the community's values of empowerment, and collaboration.
Ladies in Marketing and Sales (LIMS) is a professional community created to support, empower, and connect women in the marketing and sales fields. The goal of this project was to design a brand identity that resonates with the community's values of empowerment, and collaboration.
It was important to maintain versatility across various formats and scales, including digital and print applications. With these objectives in mind, I set out to design a brand identity that would resonate with LIMS’s core audience while being feminine, modern and elegant.
It was important to maintain versatility across various formats and scales, including digital and print applications. With these objectives in mind, I set out to design a brand identity that would resonate with LIMS’s core audience while being feminine, modern and elegant.
I developed several logo options, each incorporating elements of connection and unity. The logo’s simplicity and elegance made it versatile enough to work across various formats and scales—from business cards to social media profiles to event banners. I created both a full logo version and a simplified monogram, providing flexibility for different applications.
Having established purple as the main color, I experimented with various shades to find one that balanced well for both online and print applications. I settled on a rich, medium purple as the primary shade.
Having established purple as the main color, I experimented with various shades to find one that balanced well for both online and print applications. I settled on a rich, medium purple as the primary shade.
To ensure the brand identity was cohesive and practical, I tested its application across multiple formats.
To ensure the brand identity was cohesive and practical, I tested its application across multiple formats.
This project reaffirmed the importance of focusing on the end users when designing a brand identity. By understanding the needs and aspirations of the LIMS community, I was able to create a design that resonates deeply and supports the brand’s goals.
This project reaffirmed the importance of focusing on the end users when designing a brand identity. By understanding the needs and aspirations of the LIMS community, I was able to create a design that resonates deeply and supports the brand’s goals.
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